During the mass 
exodus to the suburbs, Baltimore tried very hard to bring some of the 
suburban amenities to neighborhoods that weren't experiencing the same 
levels of urban decay as those closer to Downtown. It was decided that 
the Rotunda (then housing an insurance company) would become one of 
these suburban style Shopping Centers albeit as an enclosed Mall 
complete with a Grocery Store, Drug Store, Food Court, and a Movie 
Theater as well as smaller shops and boutiques with Offices above 
complete with a full parking lot. Parking (or lack thereof) was a huge 
hurdle luring quality Retailers into the City and also why at the same 
time they preferred the up & coming suburbs.
The
 Rotunda helped keep the Hampden/Roland Park area from decaying as badly
 as inner city neighborhoods did. Much of that had to do with the 
insulated location on the outskirts that provided a buffer for them as 
well so much so that Residents in nearby felt it safe to walk to and 
from the Rotunda which gave an element of a Community Center as well as a
 Retail and Office Complex. This safety was that was severely lacking 
during the 1970s and '80s when the Rotunda was in its heyday.
In
 the 1990s, Hampden began to experience a rebirth. 36th st. nicknamed 
"The Avenue" became something of a Main St. and tourist trap with new 
shops popping up in Retail spaces that had long since been vacant. At 
Christmas time on 34th St. every house on the street began decorating 
their homes with over the top lighting displays. This became yet another
 tourist trap and the once desolate streets of Hampden had become a 
shopping destination for City dwellers and visitors alike and eventually
 Residential growth followed.
This new life 
that was pumped into Hampden was not helpful to the Rotunda. In fact, 
the opening of the Greenspring Tower Shopping Center just a few blocks 
west of the Rotunda sent it into a downward spiral. Featuring a modern 
Super Fresh along with open concept Retail, the dingy old Giant and its 
enclosed layout really began to show its age. In the early 2000s 
however, the age and condition of the Rotunda could no longer be 
ignored.
It was around this time that the 
owners began consulting developers on how to breathe new life into the 
aging center. Many question were raised during this time such as; Will 
Giant stay? Will the Cinema stay? Will the original building stay? Will 
the entire project be Retail? The list goes on. Finally in around 2007, 
plans surfaced for a redeveloped Rotunda which included a brand new 
Giant that's the size of a modern Grocery Store, Multi Screen Cinemas 
and roughly 1000 Apartments and Condos and a Hotel with additional 
Retail space in an open concept style. 
These 
plans could not have been released at a more turbulent time. The economy
 crashed in 2008 making development and redevelopment projects across 
the Country some to a grinding halt. The Rotunda was no exception. While
 many redevelopment plans were ditched completely, the owners and 
developers of the Rotunda kept insisting that when the market 
stabilized, they would move forward with redevelopment. Giant also 
agreed to stay in for the long haul and continue to anchor the shopping 
center in its brand new store once redeveloped. They even agreed they 
wouldn't close their old dated store in the mean time. 
Well
 plans change and so does the Retail scene. Just a few blocks down 40th 
St., the Super Fresh chain went belly up leaving a 40,000 square foot 
hole in the Greenspring Tower Shopping Center. Although Fresh & 
Greens attempted to fill that hole, it was not a hit with Residents and 
left almost as quickly as it came. It was at this time that Giant had 
gotten sick of waiting for a new larger store. They left the Rotunda 
high and dry in 2012 in favor of the vacated space in Greenspring Tower.
Owners
 and developers of the Rotunda continued to insist that redevelopment 
will still happen. They scrapped the plan for a full sized Grocer in 
favor of a Boutique Grocer concept like Trader Joes. That worked out 
well because MOM, The Fresh Market, and Graul's all put in bids to 
anchor the redeveloped Shopping Center. MOM won the bid and with it 
several companies signed on to be part of the redeveloped Rotunda 
inlcuding Floyds 99 Barbershop and Massage Envy. Rite Aid will continue 
to stay on but the Cinema has since closed. Luckily that was part of the
 plan. A new Cinema is being built that caters to the growing trend of 
"Dinner and a Movie." This new Cinema is called "Cinebistro."
The
 securing of MOM as the Grocer Anchor of the Rotunda made the developers
 go back to the drawing board. They realized that some other components 
were a tad too ambitious and grandiose. They scaled back the number of 
Residences to 379 (down from close to 1,000) and scraped the Hotel. The 
Apartments (named the Icon) are now a mid rise versus the high rises 
that would have been required to fit that many Apartments and Condos on 
that small a site. 
Once given the green light,
 the demolition of the old Giant began. By that point, Giant's exodus 
had taken its toll and hardly anything was left in the beleaguered 
Center. Tenants like Hair Cuttery, Radio Shack, and Casa Mia Pizza had 
moved to Greenspring Tower just like Giant did. The original building 
would retain its character but will be in more of an I shape instead of 
the square that it had been with exterior entrances to shops. A brand 
new building building will house a parking garage, the Icon Apartments, 
the Cinebistro, and more Retail. This new building is currently being 
constructed on the southern end of the site on what was once a surface 
level parking lot.
It's been a long and winding
 road to get the Rotunda to where it is today: A mixed use development 
currently under construction. It was a road filled with bumps, twists 
and turns and what many thought were false dead ends. Now everyone can 
breathe a sigh of relief because the road ahead is on the fast track to 
redevelopment at last.
 
 
 
